project: concept illustration, packaging, advertising for a conceptual n/a ipa
details: in spring of 2023, i stopped drinking to focus on training for a 50k race. since then, i have not had much for a desire crack open a cold one again … aside from the fact of missing the classic bell’s beer, two hearted ipa. during “sober october,” i imagined what it would look like for bell’s to release a non-alcoholic version of “the best beer in america” and created something in-line with their iconic packaging that had a little bit of alxndr/avintagethought flair. now, i am just waiting on that call from bell’s …
