from the cutting room floor: half & half challenge

for my day job, i was tasked with creating a brand for a double half-marathon challenge. the challenge is running a half in minnesota on saturday and then running one in wisconsin the next day. our team went with a dairy theme, embracing wisconsin’s identity as the dairy state and subtly nodding to minnesota’s storied pearl history. i created a few different options with varying degrees of cow and/or milk iconography. ultimately, we went with a different direction for the brand, but i really liked how this one turned out.